In 1969 Mattel dominated the diecast car market.
Hot Wheels had pretty much blown the competition away. Looking for a way to increase their lead, Mattel took the classic Hot Wheels car, redesigned it to feature a plastic body and stuck a rechargeble battery in it.
Not content with their new car design, the engineers at Mattel created a recharger that looked like a gas pump - The Juice Machine. Now kids could actually "fill up" their Hot Wheels before sending them down the classic orange track.
Hot Wheels Sizzlers were born and they were a smash.
The problem was the orange strip track tended to hold the cars back. If you wanted to race, you had to place the plastic track strips side by side, but the thrill of racing just wasn't there.
Back to the drawing board went Mattel and Fat Track was born.
As wide as three cars, fat track had no lanes. Cars raced side by side, bumped, spunout and crashed.
Sizzlers became even more popular.
Mattel added Motorcyles (Chopcyles), Construction Equipment (Earthshakers), Trains (Hot Line), Sizzlers with big tires (Fat Daddy's), night racers (Night Ridin') and the oddly named "mouse's moustache".
A Mouse's Moustache set
Add the moustache to your Sizzler and it would bounce around any non-carpeted floor careening around the room. Mattel even added a square track for the odd contraption.
Sizzlers had a good run, but by 1978 the run was over and Sizzlers went off the market.
Then in the 1996 a little toy company brought Sizzlers back and fought a huge battle with Mattel to keep them before they themselves dropped the brand.
In Part II, the lawsuit, my role in the lawsuit, working with Playing Mantis and the return of classic Sizzlers in 2006.
'til somebody beats my Indy Eagle on the Fat Track
Thanks for stopping in on your search for Sizzlers. We at The Adventurers Club are big fans of a band, The Dollyrots. Here is the video for "Twist Me to the Left" from their new record. Check it out. Thanks!
Keep the Adventure Alive,