I'm not a fan of American Idol. I've stated that before and my opinion hasn't changed.
In the early episodes my kids love the freaks, so they occasionally drag me in to see the latest loser on the idol train.
You couldn't pay me to watch this glorified tribute to Karaoke in the latter weeks.
If you want a serious music contest, dump all the cheesy covers, theme weeks, and pathetic guest hosts. Give the contestants guitars, make them write songs, and then you have a show.
Top ten single number seven for Kelly Clarkson.
Still, I love music and I am a Billboard junkie. I follow bands on the record charts like others follow sports teams.
American Idol has generated some interesting chart trivia.
Despite the hype, winning is no guarantee for real success in the industry.
Ruben Studdard, Fantasia and Taylor Hicks are all winners that are big time chart losers.
Ruben and Fantasia used their wins to boost their first albums to respectable sales, but their follow ups are way below the gold certification level, have generated no significant airplay, and are genuine flops.
But that doesn't explain Taylor Hicks. Taylor didn't even get that "first album" boost. His album dissapeared almost immediately and the single generated barely a blip on the mediabase airplay monitor. Though it "sold gold" most of that was first week sales and it's rapid decline doesn't speak well for future success on the charts. Of course this may not matter to Taylor, I suspect he would be happy playing the club circuit for the next twenty years, but what it does show is in Idol World, winning means nothing.
Case in point:
Finishers number 2, 3, 4, 6 and 8 of season five have all charted albums in the top ten. The sixth place contestant (Kellie Pickler) has generated two top twenty hits and is ready to pass Taylor in sales, with more on the horizon.
Numbers 2,3 and 8 have all gone top five in Billboard and though none have passsed Taylor in sales (yet), both Katherine and Bucky have top twenty singles to their credit.
Number 4? Well Chris Daughtry has pretty much blown the entire concept out of the water. His album has been camped in the top ten since release, and will easily pass three million in sales with (at least) two major hit singles.
Of course Kelly Clarkson (7 top ten singles) and Carrie Underwood (3 number one singles) both are carrying the winner's banner proudly, but both are pretty mainstream. Kelly is straight up rock-pop, and Carrie is as clean-cut country as you can get. Neither of them is an oddball artist, a fact which will continue to plague Ruben, Fantasia and Taylor. Which radio format plays Taylor's style of music today? Not a knock against Mr. Hicks, but there is none.
Let's talk airplay.
All winners get a boost with single number one. This is a guaranteed top 5, even with no airplay. So what if we take away the first singles for all the winners. How many hits do they have?
For all of you chart rookies, the "Hot 100" is the Big Chart. The Hot 100 is all airplay and sales added together. Other charts are genre charts for a particular format.
Real Idol Hits:
Kelly - Six Hot 100 top ten's.
Ruben - One Hot 100 top ten. Two top ten airplay singles on the R&B charts.
Fantasia - Zero Hot 100 top ten's. Two top ten airplay singles on the R&B charts.
Carrie - Two Hot 100 top ten's. Four top five country airplay singles (three number one's)
Taylor - Zero Hot 100 top ten's. One top twenty airplay on the Mainstream AC genre chart.
Even worse is the marketability of former winners. Kelly Clarkson has had two major concert tours, selling out arenas around the country, but Ruben and Fantasia are already delegated to opening bars and shopping malls. Can you say washed up, already?
What does this mean?
In terms of the ratings, nothing. But it does expose a serious flaw in the concept. If winning means nothing, what's the point in having a contest?
The point is of course the record execs are drooling at the prospect of the gold they can mine with the also-rans. When the show started they were guaranteed a kick start for one artist. Now it's up to five or six, and that beats one every time.
I'll continue to watch the charts and avoid the show, but I will keep my eyes (and ears) open to watch for the real stars and the pretenders.
After all you ain't number one, 'til you're number one on the Billboard Hot 100.
And if you make it to the top of the charts only once, you are guaranteed a spot in the one-hit-wonder Hall of Fame.
'til America loses it's fascination with Star Search: The Next Generation
Keep the Adventure Alive,
AT